ERAMN Announces Digital Ad Campaign!

By Heather Allison
President
ERA Minnesota

​ERA MN in coalition with MN NOW is excited to announce the next phase of our fall outreach campaign to convince Legislative candidates to support putting an equal rights amendment to Minnesota’s Constitution on the ballot in 2020 as well as raising awareness of the continued effort for national ratification.

Our digital campaign will target key areas around Minnesota with ads encouraging people to support passing the amendment. When people click on the ads, they are taken to our website and encouraged to contact candidates in their area, find out more about the amendment, and get involved with ERA MN.

We Need Your Help to Make this Happen
To build support for passing the amendment we need your help.  Here are three things you can do today!

1. Donate to our Go Fund Me page for the Digital Campaign.  For every $20 we raise we can get an additional 20,000 ad impressions.

 

1. Contact candidates in your area and ask them to support an Equal Rights Amendment for Minnesota. If they already support passage send them a thank you email. To find out who’s supporting the amendment visit either our Soar or Why campaign pages for a list of candidates’ positions.

 

1. Support the campaign on Facebook.  Over the next five weeks, we will be reaching out to people through ERA MN’s Facebook page to grow our base for the fight ahead.  If you haven’t already follow us and whenever you see a message from the campaign share it with your network.

Fall Outreach Campaign
These ads are the next step in our fall outreach campaign that builds on our current billboard effort.  While our billboards are still up and reaching people across Minnesota this digital campaign extends our awareness building and education initiatives.


Digital ads are one of the most effective ways to reach people in today’s cluttered media environment.  By pairing our ads with custom landing pages we’re giving people the information they need to make an informed decision to support the amendment and an easy way to find out where candidates for the Minnesota House of Representatives stand on the ERA.


The two ad campaigns we’re running called Soar! and Why?, direct viewers to a landing page on ERA MN’s website where they can find out where their Minnesota House of Representative candidates stand on the ERA and why this year's midterm election is crucial to ensuring constitutional equality for ALL genders!


We’ve raised enough money to get the campaign off the ground but need your help to expand our reach! This is especially important in districts where key legislators have failed to show up and support passage of a state and federal Equal Rights Amendment.

Here's how you can help! Spread the word and go to our Go Fund Me page to make sure this campaign reaches voters before they head to the polls on November 6th!  

If you need help finding your legislator visit our site to see where they stand on the ERA! If you have any questions on the campaign drop me an email.